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Amazon.com, Inc. is a U.S.-based multinational company headquartered in Seattle, Washington. Founded by Jeff Bezos in the mid-1990s, Amazon operates within the Consumer Discretionary sector, primarily in internet and direct marketing retail, while also maintaining a significant presence in cloud computing and digital services.
Originally launched as an online bookstore, Amazon has evolved into one of the world’s largest e-commerce platforms and technology-driven enterprises. The company combines retail operations, subscription services, cloud infrastructure, and digital ecosystems into a highly diversified business model.
Amazon’s main business segments and revenue drivers include:
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Online Stores and Third-Party Marketplace: Direct retail sales and commissions from third-party sellers offering products across a broad range of categories.
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Amazon Web Services (AWS): The company’s cloud computing division, providing infrastructure, data storage, artificial intelligence, and enterprise cloud solutions globally.
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Subscription Services: Includes Amazon Prime, which offers shipping benefits, streaming content, and other member services.
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Consumer Electronics: Devices such as Kindle, Echo, Fire TV, and other hardware integrated with Amazon’s digital ecosystem.
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Physical Stores and Grocery: Includes Whole Foods Market and other physical retail initiatives supporting its omnichannel strategy.
Amazon operates globally across North America, Europe, Asia, and other regions, supported by a large logistics network that includes fulfillment centers, transportation hubs, and data infrastructure. Its shares are traded on the Nasdaq under the ticker AMZN.
History and Development
Amazon was founded with a focus on online retail and quickly expanded beyond books into a broad range of consumer goods. After its public listing on the Nasdaq, the company accelerated growth by developing its third-party marketplace, significantly expanding product selection and creating additional revenue streams.
Over time, Amazon diversified into subscription services and digital content, strengthening customer loyalty through its Prime membership program. The launch of Amazon Web Services marked a major strategic shift, positioning the company as a global leader in cloud infrastructure and enterprise computing.
Amazon later expanded into hardware, grocery retail, and logistics innovation, reinforcing its vertically integrated operating model. Leadership transitioned from founder Jeff Bezos to Andy Jassy, reflecting the company’s continued emphasis on cloud computing and long-term strategic development.
In recent years, Amazon has intensified investments in artificial intelligence, automation, logistics efficiency, and cloud technologies, further strengthening its competitive position across e-commerce, enterprise infrastructure, and digital services.
Today, Amazon is recognized as one of the most influential companies in global retail and cloud computing, with diversified revenue streams spanning online commerce, subscription services, enterprise technology, and physical retail.
Additional Information
The Company Amazon.com Inc (United States), is listed on Nasdaq with a market value of $ 2.13 Trillions, having an equity of $ 411.07 Billions.
With a total of 798.000 employees, the company is listed in the sector of Services and categorized in industry of Retail (Catalog & Mail Order).
In the last 12 months the Company had a revenue of $ 716.92 Billions, which generated a profit in the amount of $ 77.67 Billions.
As for its main indicators, the Company has a P/E ratio of 27.48, a P/BV ratio of 5.19 and in the last 12 months the Company did not pay dividends.
The Company is traded internationally through the ticker AMZN.
